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AK RACING

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AK RACING

AK Racing Branding & Web Design

AK Racing and their line of premium gaming chairs is known for their fresh designs, bold colours and an industry-leading attention to detail. From this base, a highly interactive, clean and premium website with eCommerce functionality was created. This mobile friendly site was created with reference to elements relating to the gaming and racing communities while still managing to retain a professional and highly engaging aesthetic.

Year

2020


Client

AK Racing

Deliverables

Web Design
UI/UX
Branding
Graphic Design

The challenge

Conceptualize and develop an interactive website, design elements and style for an international brand of premier gaming chairs.


Inspiration

As avid gamers, we understood that a sleek, interactive and exciting website which heroed the unique features of the AK Racing chairs and the premium design was needed. We created dynamic videos, banners and a detailed store page to encourage sales and get fellow gamers to feel right at home with the interface.